The science behind a successful animated explainer video

Animated explainer videos have become a popular tool for businesses and organizations looking to engage with their audience and communicate complex ideas in an easily digestible format. Whether used to showcase a new product, explain a service, or educate viewers on a particular topic, animated explainer videos offer a dynamic and engaging way to convey information. In this blog post, we'll explore why animated explainer videos are so effective and offer tips on creating your own successful video.

What are animated explainer videos?

Animated explainer videos are short, animated videos that explain a concept or idea. They often use storytelling elements to help viewers understand complex topics in a way that's easy to understand. Examples of animated explainer videos include Dropbox's "What is Dropbox?" video, which explains the benefits of using the cloud-based storage service, and Google's "How Search Works" video, which walks viewers through the process of how Google's search engine works.

Why are animated explainer videos effective?

Animated explainer videos are effective for several reasons. First, they are visually engaging, which can help capture viewers' attention and keep them engaged throughout the video. Second, they use storytelling elements to create a narrative that viewers can relate to and remember. Third, they are often short and concise, making it easy for viewers to absorb the information presented in the video.

Increased engagement

Animated explainer videos can increase engagement by capturing viewers' attention and keeping them engaged throughout the video. The use of animation and storytelling elements can create an emotional connection with the viewer, which can help keep them interested in the content being presented. Research has shown that viewers are more likely to watch an entire video if it's animated and engaging.

Better communication

Animated explainer videos can help communicate complex ideas in an easily digestible format. By using animation and storytelling elements, viewers can better understand the information being presented. This is especially important for topics that may be difficult to explain or understand, such as scientific or technical concepts. The use of visuals and narration can help make these topics more accessible and easier to understand.

Higher retention rates

Animated explainer videos can also help increase retention rates. Studies have shown that viewers are more likely to remember information presented in a video compared to information presented in text format. Animated explainer videos, in particular, have been shown to be especially effective at increasing retention rates due to their use of storytelling elements and engaging visuals.

Examples of successful animated explainer videos

There are many successful examples of animated explainer videos that have helped businesses and organizations communicate their message effectively. One such example is Dropbox's "What is Dropbox?" video, which has been viewed over 30 million times on YouTube. The video explains the benefits of using the cloud-based storage service and has helped increase Dropbox's brand awareness and user base.

Another example is the "Dumb Ways to Die" video created by the Australian Metro Train system. The video uses a catchy tune and animated characters to promote safety around trains. The video went viral, and its popularity led to a significant decrease in train-related accidents in Australia.

How to create an effective animated explainer video

The science behind a successful animated explainer video

Here are some tips for creating an effective video:

1. Define your target audience: Understanding your target audience is crucial to creating a video that resonates with them. Consider their age, interests, and what they want to learn or gain from the video.
2. Keep it short and concise: Animated explainer videos should be short and to the point. Ideally, they should be no longer than two minutes. This helps ensure that viewers don't lose interest or become overwhelmed with information.
3. Use a clear and concise script: The script is the backbone of the video

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