I created the visual identity and social posts for “420 in the Park” to give the event a bold, welcoming and community‑driven feel. The designs used strong, playful typography and a limited colour palette so key details—time, place and call to action—were easy to read in a fast‑scroll environment. Illustration and layout choices balanced celebration with clarity, making the posts feel approachable for curious newcomers while still resonating with the existing cannabis reform community.